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Shweta Tahiliani is currently the Programmatic Lead at News Corp Australia, where Shweta engages and manages programmatic campaigns with various partners. Prior to this, Shweta held positions such as Senior Activation Director at EssenceMediacom and Digital Director at Starcom. With a background in digital marketing and analytics, Shweta has experience in executing, managing, and optimizing online campaigns using various platforms. Shweta holds a Bachelor of Technology in Electronics and Communication from Guru Gobind Singh Indraprastha University.