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Adam Dickerson is an experienced marketing and events professional with a strong background in brand management and regional sales within the beverage industry. Adam has served in various capacities at New Holland Brewing Company since September 2012, currently holding the title of Director of Brand Marketing and previously engaging as Brand Manager, Field Marketing Director, and regional sales manager for both beer and spirits portfolios. Additionally, Adam serves as a Director at the Michigan Craft Distillers Association since February 2023. Prior experience includes a stint as an Event Coordinator at Jonathan Witz & Associates, where significant events like Arts, Beats and Eats attracted over 400,000 attendees and raised substantial funds for local charities. Adam holds a Bachelor of Applied Arts in Commercial Recreation, Event Management, and Hospitality Services from Central Michigan University.