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Sebastien Trioux has an extensive background in strategic and operational marketing, currently serving as the Senior Channel Manager West at Newell-Rubbermaid / IRWIN Industrial Tools since 2006. In this role, Sebastien oversees marketing for the IRWIN and Lenox brands across France, Belgium, and Holland, managing product managers and leading initiatives in collaboration with various departments. Prior to this, Sebastien worked as the Senior Channel Manager for Western Europe at METABO SAS, where responsibilities included managing a diverse product range and overseeing a €20 million turnover. Earlier experience includes roles at LAFARGE MORTIERS, COCA-COLA France, AEI Compounds UK, and DECATHLON INTERNATIONAL, encompassing marketing analysis, sales support, event management, and training. Sebastien holds a degree from SKEMA Business School.