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Dawn Whiteside is a seasoned marketing professional with extensive experience in brand management and activation within the outdoor and recreation sectors. Currently serving as Brand Activation Manager at Newell Brands for Coleman Canada since April 2017, and previously as Brand Manager since February 2015, Dawn oversees brand marketing activities to ensure consistent brand equity across consumer communication platforms. Dawn's career includes significant roles at The Coleman Company where responsibilities encompassed product management and strategic alignment with corporate strategies. With earlier positions at Belvedere International and Procter and Gamble, Dawn has a proven track record of implementing marketing strategies, collaborating with cross-functional teams, and managing budgets effectively. Dawn holds a Specialist Certificate in Marketing and Sales Promotion from Sheridan College.