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Alicia Font serves as the Marketing Lead for Brand Activation & Execution at Newell Brands since June 2023, contributing to a leading multinational consumer goods company with a portfolio of over 80 recognized brands. Prior to this role, Alicia held the position of Digital Marketing Assistant Manager at OptiSigns Inc., specializing in digital signage solutions. Experience includes serving as Head of Marketing & e-Commerce at Sissai Jewelry, where responsibility encompassed strategic brand communication and marketing plans. Alicia was also a Senior Specialist in Digital Sales & Marketing at BBVA Perú, leading CRM strategies and managing a substantial annual budget. Additional roles include Senior Coordinator of Digital Marketing at Entel Perú and Associate Executive of Brand and Digital Strategy at Telefónica, along with early experience as a Social Account Manager at Samsung Electronics America. Alicia holds a specialization in Retail Management from CENTRUM PUCP and a Bachelor’s degree in Communications from Universidad Central de Bayamón, graduating cum laude.