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Adam Luedke is a highly experienced industrial designer with a career spanning over three decades. Currently serving as Principal Industrial Designer at Newell Brands since August 2014 and Principal at Initio Design, LLC since November 2009, Adam has held leadership roles at various organizations including BISSELL Homecare, Inc. as Lead Industrial Designer and Bonnette Design Group as Director of Product Development. Previous positions include Industrial Design Manager at Life Fitness and Industrial Design & Engineering Manager at Mito Product Development & Clarion Technologies. Adam began their career as an intern at American Seating Company and holds a BFA in Industrial Design from the University of Wisconsin-Stout, earned in 1990.