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Jennifer Riekert

VP, Communications & Strategic Initiatives at New York Medical College

Jennifer Riekert, M.B.A., leads all strategic planning and marketing and communications initiatives for New York Medical College (NYMC), including the development, evaluation and communication of NYMC’s five-year strategic plan, as well as branding, public relations, integrated marketing plans, internal and external print and electronic publications and communications including NYMC websites, social media sites and media relations. A strategic leader who has been instrumental in advancing several key initiatives, Ms. Riekert’s notable accomplishments include spearheading NYMC’s first cohesive brand, identity auditing and re-creating the College’s entire portfolio of marketing materials, transforming NYMC’s web presence, as well as playing a pivotal role in helping to open the mid-Hudson Valley’s only fully-equipped biotechnology incubator on a health sciences college campus, BioInc@NYMC, and launching New York State’s first new dental school in 50 years.

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