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Eric Gelfand, who is in his fifth season with the New York Jets, is the team's senior vice president, communications and content. Gelfand, who has over 25 years of experience as a communications brand strategist for some of the most notable sports, media, and entertainment properties, is responsible for the strategic development and execution of all team communication strategies, its digital, social and broadcast platforms and relationships, and the organization's multi-faceted community relations programs.