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Alex Cho has extensive experience in sales and marketing, primarily with New World Development Company Limited since July 2014, where roles progressed from Management Trainee to Senior Manager, overseeing initiatives at various properties including The Pavilia Farm and Mount Pavilia. Previous positions include internships in property and construction industry analysis at Emperor Securities Ltd and Shenwan Hongyuan Securities (HK) Ltd, and a practicum at PCCW Solutions Limited focused on cloud computing research. Alex holds a Certificate in Leadership Principles from Harvard Business School Online and an IBBA in Financial Engineering from The Chinese University of Hong Kong.