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Dan Wallace is a Search Engine Optimization Manager at New Western, where Dan spearheaded the development of AI chatbots and automation initiatives. Dan also serves as a Co-Founder of "Explain Like I'm Five 🦉." Previously, Dan held roles such as Digital Marketing Coordinator at BayMark Health Services, Digital Marketing Specialist Intern at PhysAssist Scribes, Inc, and Men's Department Specialist at Nordstrom Rack. Dan has a Bachelor's degree in Advertising from the University of North Texas and has experience in brand strategy, social media management, and digital marketing coordination.