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Luis Cerda is the Co-Founder and Managing Partner of New Tradition Media, a full-service out-of-home media company that focuses on outdoor advertising. Luis has been with the company since its establishment in 2010. Prior to this, they worked as a National Account Executive at Titan from 2004 to 2010. Luis also gained experience as a Media Assistant at Kenneth Cole Productions from 2001 to 2004.

Luis Cerda attended the University of Massachusetts Amherst from 1996 to 2000, during which time they did not obtain a specific degree or specialize in a particular field of study.