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Isabel Baldwin is an experienced professional in social media management and insights analysis, currently serving as the Social Media Manager at New Scientist since July 2023. Prior to this role, Isabel was a Social Insights Executive at Paramount beginning August 2021 and completed a TV Research Internship at NBCUniversal Media, LLC, where analysis and reporting on content performance across digital platforms were key responsibilities. Isabel's technical skills include proficiency in analysis tools such as Excel, Adobe Analytics, and BARB, as well as data visualization tools like Power BI and Tableau. Isabel also gained foundational experience as a Science Intern at the Royal Botanic Gardens, Kew, from September 2018 to August 2019. Isabel holds a Bachelor of Applied Science in Biology from the University of Bath, completed in 2020.