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Bill Leland has a diverse work experience spanning several decades. Bill started their career at Qualex, Inc. in 1977 as a Sr Director of Strategic Planning. Bill also held various sales and marketing roles at Fox Photo \ Kodak during the same time period. In 1977, they joined Eastman Kodak as a Sr Director of Strategic Planning and worked there until 1995. In 1998, they worked at Medical Web where they held the position of Ping Pong Champ until 2000. In 2007, they became the owner of Natura Brands LLC. In 2011, they joined New Potato Technologies as the Chief Marketing Strategist, a role which they currently hold.

Bill Leland attended Damien Memorial High School from 1969 to 1973, where they completed their high school education. Following their graduation from high school, they enrolled at Texas Lutheran University in 1973 and graduated in 1977 with a Bachelor of Arts degree in Business.