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Caitlyn Banks is the digital content manager at New Path Digital. Caitlyn has also worked as a social media marketing specialist at Matodi from July 2019 to November 2021. In their role at Matodi, they were responsible for strategizing and enacting all digital and social media marketing plans based on unique customer profiles, current industry trends, and new product releases. Caitlyn also worked closely with the managing director and sales team to ensure all customer-facing messages authentically represented Matodiā€™s brand in all forms. Additionally, they spearheaded the effort to establish a new brand identity for Matodi, managing a team of freelancers to concept and deliver a new logo as well as updated print marketing materials such as brochures and business cards.

Caitlyn Banks holds a Master of Business Administration from the University of North Carolina at Greensboro, and a Bachelor of Arts in Business Administration from Salem College. Caitlyn also has certifications from the Center for Creative Leadership in Leadership Training, HubSpot Academy in HubSpot Solutions Partner, Social Media Marketing, Inbound Methodology, Content Marketing, Email Marketing, Google Ads Search Certification, and Google Analytics Individual Qualification.

Some of their coworkers include Kelly Paul - Vice President, Marketing Operations, Rakes Siliveru - SEO Specialist, and Emily Phillips - Digital Project Manager. Caitlyn Banks reports to Christopher Whitesell, President & Founder.