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Pierre Freiji was appointed President of Greiche & Scaff in February 2018. He held the position of Vice-President and General Manager since April 2016. As a Licensed Optician in British Columbia, Mr. Freiji has over 40 years of experience in the industry, including 30 years with the organization where he held various senior operational positions including Vice-President and General Manager between 2000 and 2005. Mr. Freiji joined the organization pursuant to the acquisition by New Look Vision Group of a group of optical stores which he co-founded. Mr. Freiji also acted as Vice-President and General Manager in a well-respected organization within the industry.