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Graham Dicken is a seasoned professional with extensive experience in commercial leadership and marketing within the retail sector. Currently serving as the Senior Commercial Director for the EMEA Region at New Balance since June 2004, Graham has played a pivotal role in driving business strategies and growth. Prior to this, Graham held the position of Marketing Manager at Ellesse from November 1998 to June 2004, where strategic marketing initiatives contributed to brand development. Graham holds a combined MSc and BSc degree in Materials Science from The University of Manchester, awarded from 1989 to 1993.