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Chee Kong Lim has over a decade of experience in sales and marketing across various industries. Currently serving as Head of Sales at New Balance since April 2021, Chee previously held the position of Key Account Manager at PUMA Group from July 2017 to March 2021. Prior roles include Assistant Sales Manager at Levi Strauss & Co., Area Sales Manager at Beiersdorf, and Territory Sales Manager at Unilever, where responsibilities included customer development and territory management. Chee began at CHASSasia (Singapore) Pte Ltd as a Marketing Executive focusing on business development. Educationally, Chee holds a Bachelor Degree in Marketing from Tunku Abdul Rahman University and a Diploma in Business Administration from Tunku Abdul Rahman College, both obtained in Malaysia.