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Jeff Fiorini has extensive experience in the sports and fitness industry. Jeff currently serves as a Board Member for SFIA - Sports & Fitness Industry Association. Prior to this, they were the President and CEO of Nevco Sports since November 2020. From 2014 to 2020, they held the position of SVP of Global Business Units at Rawlings Sporting Goods. Before that, they worked at Eaton Corporation in various leadership roles, including SVP/GM of the Fluid and Electrical Distribution Division, where they were responsible for a $900M global division. Jeff also served as President/General Manager of Eaton's Hydraulics Group. Earlier in their career, they had a role as VP-GM of the Diamond Sports Division at Mizuno USA and as Director of Marketing at Wilson Sporting Goods.

Jeff Fiorini earned a Master of Business Administration (MBA) degree in Business Administration and Management, General from Northwestern University, which they attended from 1996 to 1997. Prior to that, they obtained a Bachelor's degree in Finance, General from Illinois State University, where they studied from 1980 to 1984. In addition to their formal education, Jeff Fiorini has also obtained a certification as a Board Member from SFIA - Sports & Fitness Industry Association in January 2022.