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Shashank Shekhar is an experienced marketing professional with a robust background in trade marketing and business development across the beverage and spirit industries. Currently serving as Regional Trade Marketing Manager at NeuWorld Spirits since December 2022, Shashank has also held significant roles including Sales & Marketing Consultant at Exotic Liquor Pvt Ltd and General Manager of Trade Marketing at Boutique Spirit Brands. Prior experience includes various positions at Radico Khaitan Ltd, where Shashank progressed from Manager to Assistant General Manager of Trade Marketing. Shashank started in the corporate world with roles in business development and channel sales at organizations such as CAPSI Assessment & Certifications, QAI, NIIT Limited, and PepsiCo. Shashank holds an M.B.A. in Marketing and Finance from Symbiosis Institute of Management Studies, obtained in 2008.