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Isabela Proença has worked in a variety of roles since 2015. Isabela began their career as an Estagiário at the Receita Federal do Brasil, followed by a role as a Professor of English at Microcamp Tecnologia. In 2016, they began working as a Researcher at Michael Page, where they were responsible for searching and selecting resumes, interviewing, mapping the market and sourcing, and assisting the manager of HR, Supply Chain, Engineering and Agronomy positions. Isabela also had direct contact with companies in interior of São Paulo. In 2017, they held two roles: Estagiário de Comunicação at Prefeitura da Cidade de Cosmópolis and Produção de Conteúdo at Madêa Imóveis. In 2018, they worked as a Coordenadora de Cultura at Prefeitura da Cidade de Cosmópolis. In 2021, they began working as an Analista de Marketing Digital at Synvia, where they have expertise in Inbound Marketing tools, experience with advertising and social media management, strong analytical skills, and experience managing influencers on social media. Isabela is currently working as an Analista de Marketing at Netwire Global.

Isabela Proença graduated from Pontifícia Universidade Católica de Campinas in 2017 with a degree in Publicidade de Marketing. In 2018, they completed a Master of Business Administration - MBA from ESAMC, specializing in Marketing Digital. In 2020, they obtained a certification in Copywriting from Rock Content.