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Saadia De Silva is a seasoned professional with extensive experience in external affairs and business development. As Co-Founder and Director of External Affairs & Alliances at NetStripes since April 2014, Saadia has represented the brand to commercial and public sector stakeholders in a tech start-up focused on enhancing small businesses' digital presence. Previously, in a short tenure as Support Partner at The Agency Real Estate Australia, Saadia contributed to lead generation and relationship building in the North Ryde area. Prior experience includes serving as Client Director at NexGroup Asia Pacific, where Saadia engaged with C-level executives to drive technological efficiencies, and part-time Client Relations at Commonwealth Bank. Additionally, Saadia led Lead Management Systems as Director, focusing on lead generation for technology businesses, and co-founded Datacorp Ceylon Limited as Founding Director & Head of Client Relations. Saadia holds ACIS certification in Corporate Governance from the Institute of Chartered Secretaries & Administrators in the UK and a Bachelor of Arts in Mass Communication from the University of Kelaniya.