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HuiYing Tan has a wealth of experience in digital and consumer marketing. HuiYing started their career at ZenithOptimedia as a Planner-Manager, where they excelled in developing and executing marketing communication plans on traditional and digital media. HuiYing then moved on to Destination New South Wales, where they played a vital role in formulating and launching effective marketing activities and ideas. HuiYing demonstrated success in planning and delivering go-to-market plans in Singapore, Malaysia, and Indonesia. After that, they joined Carat Media Services as a Senior Manager and later joined Performics as a Director. Currently, they are serving as the Vice President of Digital & Consumer Marketing at NETS. Overall, they have shown their capability in managing a wide portfolio of blue-chip accounts and has a strong focus on return-on-investment planning.

HuiYing Tan completed their Bachelor of Business Administration (B.B.A.) degree in Marketing from the National University of Singapore in the period from 1999 to 2002. In April 2020, they obtained a certification in Design Thinking: Customer Experience from LinkedIn.