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Martin van Ammers has a diverse work experience in various roles related to SEO, digital marketing, and online business. Martin started their career as a Coördinator Virtueel Bankieren at Rabobank, where they worked on developing a virtual/self-service distribution channel for the B2C market. Martin then moved on to TMG, where they served as an SEO Consultant, responsible for implementing SEO strategies for different websites. Martin also worked as an Owner of Autoshopdirect.nl, an automotive webshop, and as an Uitgever at Tuning-gids, providing valuable information to automotive enthusiasts. Martin later joined Netprofiler as a Sr. SEO Consultant, where they set up SEO strategies for clients and trained them in SEO practices. Martin eventually became the Head of SEO, leading the development and growth of the SEO team and overseeing the SEO strategies of clients. Martin's expertise in SEO also led him to become a Docent Zoekmachine optimalisatie (SEO) at Beeckestijn Business School, where they shared their knowledge and insights with students. In addition, they serve as the Voorzitter DDMA Commissie Search at DDMA, an association for marketing and data, with the goal of advancing the data-driven marketing sector.

Martin van Ammers attended Amsterdam University of Applied Sciences, where they studied business & internet. The duration of their education and the degree they obtained are not specified.