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Frans Appels is a seasoned professional in digital marketing and online performance optimization with extensive experience in leading multiple organizations. As Co-Founder of LevelUp Group since February 2017, Frans has driven collaboration and growth through its various agencies, including Netprofiler and ClickValue, where Frans serves as Managing Partner. Since January 2003, Frans has been aiding organizations in enhancing their online results at Netprofiler and has contributed to B2B online marketing through Leadscope and Cloud Nine Digital. Additionally, Frans has held positions on advisory boards and as a board member for several marketing platforms, and has served as a core instructor in web analytics and search marketing at Beeckestijn Business School. Frans Appels holds a Master's degree in Business Administration from Erasmus University Rotterdam and a certificate in Digital Marketing from Beeckestijn DIM.