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Alexander Varov has a diverse work experience starting from 2004. Alexander began their career as a Managing Partner at Slon.bg | Multi-category eStore. Alexander then worked as a Board of Directors member and later as the Marketing & Sales Director at Mail.bg EAD. In 2005, they became the Owner of Posteffects and Co-Founder of Gorichka. From 2004 to 2014, they were a Digital Media and Advertising Trainer at eFLAG Learning Solutions. In 2007, Alexander co-founded Awsum Interactive Jsc and served as the NBD. Alexander also worked at Investor Media Group as the Director of Operations from 2010 to 2012. Starting in 2012, they became the Managing Partner of Design Picnic Studio until 2018. Alexander then joined NetInfo in 2014 as the Product Portfolio Director, and in 2019, they took on the role of Revenue Streams & Product Portfolio Director. Currently, they are the Chief Executive Officer at NetInfo. Alexander also has experience as a Digital Ad Sales Regional Coordinator at United Media from 2022.

Alexander Varov attended Sofia University St. Kliment Ohridski from 1994 to 1998, where they studied sociology. No information is provided regarding the degree obtained during this time.