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Alexa Bisi is a seasoned marketing professional currently serving as Regional Marketing Manager at NETGEAR since November 2022, focusing on digital campaigns for the DTC store while aligning with global marketing strategies. Prior experience includes a role as Country Marketing Manager for Fitbit, overseeing marketing strategies and budgets for Italy and Greece, and a position as Trade Marketing Manager at Candy Group, where Alexa implemented promotional strategies and managed in-store activations. Earlier career highlights include managing a brand ambassador network for Samsung at Inventa CPM, developing promotional events at Wish Days, and creating POS materials at Roll Out S.r.l. Alexa holds a Master's degree in Digital Marketing from 24ORE Business School and a Laurea in Scienze Politiche from Università degli Studi di Milano.