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Richard Higginbotham is an accomplished professional with extensive experience in product marketing and business strategy, currently serving in the role of Product Marketing for Intelligent Automation at Netcall since October 2022. Prior to this, Richard co-founded OPTSM Ltd, where expertise was applied to enhance client productivity and tackle transformation challenges from September 2017 to September 2022. Richard has also held senior marketing roles at SmarterNewBusiness.com and Space Marketing and Communications, Transactis, npower, Centrica Telecommunications, and British Gas, demonstrating a strong track record in marketing strategy, automation solutions, and business development. Richard holds a BA (Hons) in Economics from The Manchester Metropolitan University.