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Ally Hendry has a diverse work experience in the field of content marketing and communications. Ally currently holds the position of Head of Content Marketing at GIMO Global Interactive Marketing Online Ltd. Prior to this, they were the Content Lead at Netbet. Ally has also served as the Communications Lead at Virgin Bet from August 2017 to November 2020. Additionally, they have worked as a Senior Content Marketing Manager at LiveScore Group from April 2019 to October 2020 and as a Senior Content and Marketing Manager at Gamesys from August 2017 to April 2019. Before these roles, they worked as a Freelance Communications and Marketing Consultant from August 2016 to August 2017, and as a Communications and Social Media Manager at Nuffield Health from May 2014 to June 2016. Furthermore, they worked as a Freelance Communications and Marketing Consultant from December 2013 to May 2014, as an Account Manager at Brandnation from July 2013 to December 2013, and as a Senior Account Executive at Pitch from January 2012 to July 2013.

Ally Hendry completed a Bachelor of Science (BSc) degree in Sports Science from the University of Leeds in 2005. Prior to that, Ally attended Whitgift School from 1997 to 2005. Later, Ally pursued a BSc (Hons) degree in Sports and Exercise Science from the University of Leeds.