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Urko Serrano Badiola is a seasoned product manager and technical coordinator with extensive experience in cloud-based media solutions and digital product management. Currently serving as a Product Manager at Net Insight since August 2020, Urko oversees a cloud-based live media routing service. Previously held roles include Product Manager at Epikuren, focusing on startup portfolio management, and Technical Coordinator for European projects STARS4ALL and GLORIA, where responsibilities involved managing live event broadcasting and developing distributed content delivery networks. Urko's background also includes significant positions as Technical Project Manager and Innovation Product Manager at Zenterio, Technical Product Manager at Ericsson, and System Engineer at Motorola. Urko's educational credentials encompass multiple master's degrees in Software Engineering, Information Technology, and Computer Engineering from prestigious institutions, including KTH Royal Institute of Technology and Universidad Politécnica de Madrid.