Zanaria Abd Rahman is an experienced professional in channel and category management with a strong background in marketing across various sectors. Currently serving as Group Channel Manager at ±·±ð²õ³Ù±ôé since May 2016, Zanaria drives development of channel strategies, ensuring alignment with shopper and customer needs. Previous roles include Commercial Development Manager at ±·±ð²õ³Ù±ôé, Head of Trade Marketing at PETRONAS Lubricants, and Category Development Manager positions at ±·±ð²õ³Ù±ôé Products Sdn. Bhd. and Kraft Foods Malaysia. Zanaria began a career in category management at Cadbury Confectionery and holds a Master of Science in Information Management and a Bachelor of Business Administration in Human Resource Management, both from University Technology Mara.
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