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Yoke Yuin (YY) Cheong is an experienced professional in consumer insights and innovation management, currently serving as the Innovation Acceleration Manager at ±·±ð²õ³Ù±ôé since May 2022, focusing on building innovation pipelines and driving projects to commercial launch. Prior roles include Consumer Intelligence Manager at ±·±ð²õ³Ù±ôé, where Yoke Yuin led consumer insights projects for Nescafé and Ready-To-Drink segments, and Insights Analyst Specialist at Maxis, implementing rapid consumer research methods. Previous experience encompasses Insights Manager at dunnhumby, where Yoke Yuin automated key reporting processes, and Senior Research Analyst at IHS Markit | Technology, overseeing research for the Asia Pacific and China regions. Yoke Yuin began the career at IOI Corporation Berhad as a Market Support Executive and completed an internship in quality control at IOI Loders Croklaan. Yoke Yuin holds a Bachelor of Science (B.Sc.) Hons in Biotechnology from Universiti Tunku Abdul Rahman.