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Gustavo (gus) Aguiar is an accomplished marketing professional with extensive experience in integrated marketing across various sectors. Currently serving as the Director of Integrated Marketing at ±·±ð²õ³Ù±ôé since November 2022, Aguiar focuses on promoting sustainable value and positive experiences. In parallel, Aguiar holds significant roles as a Board Member and Chair of the Board of Directors at MMA LATAM, driving innovation in marketing within the Latin American region. Previous positions include Chief Marketing and Revenue Officer at Tembici, Executive Director of Marketing at 99, and Director of Marketing Transformation at Johnson & Johnson, where Aguiar led transformative initiatives in digital marketing and consumer engagement. Aguiar co-founded Matilda.my and served in leadership roles at multiple agencies and brands, including Unilever and Grupo Bar, showcasing a strong background in brand management, marketing strategy, and business development. Aguiar holds a Bachelor's degree in Communication with a focus on marketing and advertising from Pontifícia Universidade Católica do Rio de Janeiro.