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Aura Sanchez Ferrera is an accomplished marketing professional with extensive experience in global marketing roles, particularly within the food and beverage industry. Currently serving as the Global Head of Marketing for International Travel Retail at ±·±ð²õ³Ù±ôé, Aura has held various significant positions within the company, including Global Marketing Manager for KitKat® and Global eBusiness Lead for ±·±ð²õ³Ù±ôé Dairy Brands. Prior to this, roles at PepsiCo included Lay’s Group Marketing Manager and Cheetos Senior Brand Manager. Aura's educational background includes a Diploma in Digital Marketing Strategy from IMD and an MBA from IPADE Business School.