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Jessica Gillam is an experienced marketing analytics professional currently serving as the Lead of Marketing Analytics for eCommerce at Nestlé Purina North America since April 2016. With a strong background in digital marketing analytics, Jessica has developed media analytics strategies, managed agency relationships, and created automated reporting tools and dashboards to enhance media performance evaluation. Previous roles at Scottrade included contributions as a Senior Social Communications Specialist, where comprehensive social media content strategies and performance reporting methods were established. Jessica holds a Bachelor of Science in Business Administration with a Marketing Emphasis from the University of Missouri-Saint Louis and an Associate of Arts in General Studies from East Central College.