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Will Ashton has a diverse work experience, with roles in various companies and industries. Will co-founded and served as a director at Nest Commerce, a full-funnel performance, brand, and creative agency. Will also co-founded and directed Hatch London and Fly Hiring. Will Ashton has a background in marketing and advertising, including roles as the Managing Director at Nanigans and Experian Marketing Services UK. Will has also worked at Google as a Project Manager and Account Strategist. Additionally, they are a member of the Meta UK Advisory Board, providing advisory and guidance for Meta properties.

Will Ashton attended The University of Edinburgh from 1999 to 2003, where they obtained a 2.1 degree in Latin Studies.