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Michael Alfaro has extensive experience in the fitness and wellness industry. In 2003, they worked as the COO of Neurology Mobile until 2007. In 2008, they co-founded RhinoCo, Inc., focusing on delivering fitness tools, supplements, and training programs using connected technology. In 2016, they co-founded NF Sports, a company dedicated to providing fitness products. In 2017, they co-founded NEO U Fitness, a live streaming and on-demand video platform for fitness creators. In 2020, they became the CEO of Vixen Workout, a position they held until 2021. Additionally, they founded Master Foods Lab in 2020 and currently serves as the Founder/CEO. Throughout their career, Michael has been dedicated to making fitness accessible to a global audience.

From 2004 to 2008, Michael Alfaro attended Florida International University - College of Business, where they obtained a Bachelor of Business Administration (B.B.A.) degree. Michael'sfield of study was Business Administration, Management and Operations.