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Luis Octavio Reina Arce is a skilled professional with extensive experience in performance marketing and strategic management. Currently serving as Strategy Manager and Performance Marketing at NeoPerformance since January 2022, Luis designs valuable marketing strategies and conducts analyses for various accounts to enhance performance and support data-driven decision-making. Prior to this role, Luis held the position of Head of Performance Marketing and began as a Performance Analyst at Minimalist Agency from December 2020 to August 2022. Luis holds a Licenciatura in Engineering in Mechatronics from Unidad Profesional Interdisciplinaria en Ingeniería y Tecnologías Avanzadas, earned between 2014 and 2019.