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Fer Alcocer is a skilled media buyer at NeoPerformance since May 2022, working for a full-service digital marketing and data consulting agency. Previously, Fer held the position of performance marketing specialist at CMKT, a marketing house known for its comprehensive services, from May 2022 to December 2022. Additionally, Fer was a junior digital marketing analyst at Tienda Pago, a leading fintech company in Latin America, from July 2021 to April 2022. Earlier experience includes a role in social service focused on education, health, and life at Fundación Grupo México, and an internship at BigFoot, where Fer studied the influence of culture on businesses. Educational background includes a degree in communication sciences from Universidad Anáhuac, complemented by leadership roles in student communication and public relations initiatives during university studies.