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Samantha Nyland has worked in a variety of roles since 2007. Samantha began their career as an Office Manager at iPort Media. From 2008 to 2009, they were a Marketing Outreach at Porchlight Counseling Services, where they were responsible for increasing the visibility of the organization by 50%. In 2009, they became the Development and Marketing at Arts of Life and then in 2010, they were an Education Program Manager at Chicago House and Social Service Agency. From 2015 to 2018, they worked as an Account Executive at Neon CRM, which was later acquired by Neon One. At Neon One, they were a Product Marketing Manager, Senior Enterprise Account Executive, and an Enterprise Account Executive.

Samantha Nyland obtained a Bachelor of Arts degree in Marketing Communications with a concentration in Public Relations from Columbia College Chicago in 2008. Samantha also holds a PMC Level I certification from Pragmatic Institute, which they obtained in November 2022.