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Yves N'Gakoutou is an accomplished brand and marketing strategist with extensive experience in building purpose-led B2B brands. Currently serving as a Partner at Spectra Partnership since August 2016, Yves focuses on flexible and cost-effective brand creation through a proprietary Marketing-as-a-Subscription model. In addition, Yves is a Partner and Market Expansion & Growth Advisor at Project Sand Rose, specializing in accelerating B2B green tech growth in the GCC and Australia. Yves also invests and advises at Neoma, an AI-driven space analytics provider, and co-founded The Pay Nation, which automates transactions for invoice financing. Previously, Yves has held senior roles at CorePay.global and Eight Partnership, and served as Deputy Managing Director at Ringier AG. Yves holds an MBA from HKUST and a Master’s in International Business from KEDGE Business School.