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Adam Woodhouse is an experienced finance professional currently serving as Chief Financial Officer at NEOM Wellbeing since November 2023. Previously, Adam held significant roles including Chief Operating Officer at SPOKE, Chief Commercial Officer and Chief Financial Officer at Swoon, and Director of Corporate Finance & Project Management at Global Fashion Group. Adam's extensive background also includes positions as Chief Financial Officer at Shopa Ltd, Head of Finance at ASOS.com, and various senior finance roles at Arcadia Group Ltd. Adam began a career in finance as an Equity Research Analyst at JP Morgan Chase after obtaining a Mini MBA in Brand Management from Marketing Week and a BSc (Hons) in Mathematics & Management from King's College London.