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Joe Barker Cook is an experienced professional in sales operations, currently serving as the Sr Sales Operations Manager at NEOLITH® since December 2021. In this role, Joe leads a team focused on enhancing sales procedures and reporting through Salesforce CRM, coordinating partners for automated reporting, and overseeing pricing strategies. Previously, Joe held the same title at EFI CRETAPRINT SLU from February 2006 to November 2021, where responsibilities included international sales contract negotiations, distributor management, and sales analysis. Early career roles involved export administration and logistics coordination at DECOROIL and GAMMADECOR, respectively. Joe holds a Diplomatura en Turismo from Universitat Jaume I and a one-year Licenciatura in Sociología from UNED.