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Nicholas Rafacz is a Manager of Business Intelligence at Mindshare since August 2023, previously serving as a Senior Associate in the same department. Prior experience includes a role as a Senior Performance Analyst I at Merkle from June 2019 to November 2022, where responsibilities encompassed leading analytics functions, mentoring new hires, and developing reporting tools in Tableau. Earlier, Nicholas worked as a Performance Analyst, focusing on optimizing media performance through dashboard creation and KPI improvement. Additional experience includes serving as a Research Assistant at the Brain and Cognition Lab and as a Group Chess Instructor and Chess Teacher. Nicholas holds a Bachelor’s Degree in Statistics from the University of Illinois Urbana-Champaign, earned in 2019.