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Milly Mugnaioni is an experienced Account Director specializing in Data Strategy and Analytics at Mindshare since April 2022, where responsibilities include building measurement frameworks and enhancing client measurement practices. Prior roles at Mindshare include Digital Analytics Manager, focusing on performance analytics for global clients. Milly also served as an Audience Development Strategist and Digital Strategist at Be A Bear, developing audience strategies and implementing data-led digital strategies for entertainment brands. Earlier experience includes a Marketing Executive position at Babease, where organic social strategies and campaigns were managed, and a role as Athlete Coordinator during the World's Strongest Man Competition. Milly's educational background includes an MA (Hons) in Business with Marketing from The University of Edinburgh.