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Farwa Hasan is an experienced professional in the field of digital marketing and economics, currently serving as a Social Buyer in the Trading & Commercial department at dentsu since July 2024. Previously, Farwa worked at Mindshare Canada from September 2021 to July 2024 as an Associate in Performance, specializing in Paid Search and Paid Social, responsible for managing the end-to-end process of campaign setup, launch, monitoring, and optimization, along with data reporting and analytics. Prior roles include Social Media Content Moderator at Majorel and Researcher at the Center for Economic Research in Pakistan, where duties involved data collection, project tracking, and data visualization. Farwa holds a Master of Philosophy in Economics from the Applied Economics Research Centre and a Bachelor's degree in Economics from Karachi University.