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Paola Patrón is a digital strategy consultant with a focus on growth and CRM at Neo Consulting since April 2022. In this role, Paola leads multidisciplinary projects in growth and analytics, developing content strategies and automation using AI for clients like BCP. Previous positions include Junior Consultant in Digital Channels and Growth Hacking, where Paola drove projects ensuring profitability and team motivation, and Trainee in Digital Channels and Growth Hacking, providing support in SEO, SEM, and marketing research. Prior experience includes a Social Media Manager role at Hello Agencia Digital, an Audiovisual Communicator at Movisun, and a Video Editor position at I.E.I.P. Mi Jardín. Paola holds a degree in Audiovisual Communication from Pontificia Universidad Católica del Perú, supplemented by various courses in UX/UI design and growth marketing.