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Arpiné Papyan is an accomplished marketing professional with extensive experience in account-based marketing and demand generation. Currently serving as the Account Based Marketing Manager at Nemetschek Group since June 2024, Arpiné previously held the role of Senior Demand Generation Manager at LiveEO and Senior Performance Marketing Manager at Y42, where a six-figure monthly budget was managed across global marketing campaigns. Background includes significant positions at Accelerance, focusing on multi-channel paid media strategies, and Bluee, achieving a 500% increase in sales while building a strong social media community. Educational qualifications include a Master's degree in Business Administration from the American University of Armenia and dual Bachelor's degrees in Agribusiness and Marketing from the Agribusiness Teaching Center and Armenian State Agrarian University.