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Guillaume Cougard has held a variety of roles in the past five years. In 2018, they were Head Of Product Management and Digital Product Manager at Neho. Prior to that, they were a Strategy and M&A intern analyst at Saint-Gobain in 2017. In 2015, they were Vice-Treasurer and Junior Consultant at ESSEC Solutions Entreprises, responsible for accountability, cost optimisation, and several studies. Guillaume was also an International Markets Analyst at Le Point that year, where they drove two market research programs across 26 African French-speaking countries and built a cost calculation IT tool. Additionally, they were a Junior Consultant at LVMH that year, where they audited maisons' web-sites, wrote detailed bilingual monthly reports for maisons' CDOs, and conducted benchmarking and research on cross-channel sales in the luxury industry.

Guillaume Cougard's education history includes an MSc in Management from ESSEC Business School from 2014 to 2018, a Master of Business Administration (MBA) from Smith School of Business at Queen's University in 2017, and a pre-university program from Lycée Michel Montaigne - CPGE from 2011 to 2014. Guillaume also has obtained several certifications, including Learn HTML Course from Codecademy in February 2022, Membership Certificate from The Interaction Design Foundation in October 2018, and three Coursera certifications in Impact Investing in April and May 2018.