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Shirley Tamar Konka is a seasoned marketing professional with extensive experience in managing marketing strategies and teams across various industries. Currently serving as Marketing Manager at Neema - Better Than a Bank since July 2022, Shirley oversees two brands targeting both the Israeli market and foreign workers in Israel while developing data-driven marketing strategies and managing a significant budget. Previously, Shirley held the position of Marcom Manager at Cellcom, where cross-channel B2C marketing strategies were developed and external agency collaborations were managed. Shirley also led account management teams at Gitam BBDO and BBR Saatchi & Saatchi, driving customer success, acquiring new accounts, and enhancing budget growth for top-tier brands. Shirley was recognized as "Agency’s Account Manager of the Year" in 2017 and holds a Bachelor of Arts in Psychology from Reichman University.