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Frœy Arteaga is a seasoned marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as the Marketing Specialist for Mexico and Latam at Nederman since October 2019, Frœy has previously held positions such as National Marketing Manager at Servillantas Goodyear and Executive Office Manager at GWK Coworking. Additionally, Frœy directed strategic marketing at REHABILE Centro de Fisioterapia y Neurodesarrollo and managed marketing, PR, and sales at EXPO FORUM CONVENTION CENTER. Other roles include International Customer Relationship Manager at Motorola and Marketing Manager at Rheem Manufacturing. Frœy holds a degree in Marketing with a specialization in Strategic Planning and Analysis from Tecnológico de Monterrey and is currently pursuing a Global MBA at the same institution.